born in california.
adventure ready.
built to last.
Edgevale is an outdoor apparel company that you can feel good about supporting. They pride themselves on the fact that their goods are made right in California near the natural surroundings that inspire them, while they pay their workers a fair wage. Inspired by 70s folk music and wood engraving, the Edgevale branding combines a clean, modern design with a dash of the Americana spirit.
Project
Brand Identity
Role
Designer
Client
Edgevale
VIBES
Sketches
Inspired by the Norcal Coast
STYLEGUIDE
(Well… the short short version)
Big Sur Teal
PANTONE: 7722 C
CMYK: 89 0 43 0 65
RGB: 0 77 90
HEX: #004D5A
Santa Cruz Sunset
PANTONE: 172 C
CMYK: 0 76 75 0
RGB: 250 70 22
HEX: #FA4616